"In a world where people have a lot of choices, the story may be the deciding factor," Nick Morgan, a communications consultant and author of How to Tell Great Business Stories.
The way you present your invention or idea to others can either hinder or help you achieve your goal. The secret is in the story you tell.
In a study done at Stanford's Graduate School of Business, students were asked to give a 1 minute pitch. Only one in 10 students included a story in their pitch, the rest only included facts and figures.
BeatTheCost is offering inventors and entrepreneurs a chance to get a free 3 page website as part of their online resources. Anyone interested in building an online presence for their product can go to the site , fill out an online form and have their own unique invention website up and running in just a few short days.
One of the first questions a new inventor asks is usually “How Do I Patent My Invention?” and shortly after “How Much Will it Cost?”. In this article I will take a look at and attempt to answer the second question. I am by no means a patent attorney, but I am an inventor, and the patent costs stated in this article were correct at the time of publishing.
The cost of a patent varies and is mainly dependent on the cost of your patent attorney. However, if we are to take the average cost of a patent attorney into consideration, we can roughly calculate how much it will cost to patent an invention.
To make sure that your idea is new follow these steps:
1. Find out whether a similar product is already for sale. Do a thorough search on the internet for anything similar to your invention. Most retail stores and catalogue retailers are now online, which makes your job a lot easier.
Once you are sure that there is nothing like your invention available for sale, you are not yet in the clear. Even though your invention may not be available in the shops, it may already have been thought of and exist as a patent.
Whether you are a home-based entrepreneur or an already established company you will be able to incorporate this model into your strategy. At its basis the online auction business model is nothing else but setting up accounts in various auction sites, entering profile information, product descriptions and an opening bid and then letting your customers bid on them within a set timeline.
The razor and blades business model, also known as freebie marketing, has been used for decades and was originally introduced by Gillette in the early 1990's. However, in the digital age, people question whether it still works. While some debate the question, others are making profits.
A merchant business model is probably the most well-known online model, and is demonstrated by businesses such as Amazon.com and play.com. Although Amazon started out selling just a few books (well 1 million actually) they soon grew once they started to offer more than books.
The freemium business model, is as the name suggests, free but only up to a point. The way that money is made with it is to offer upgrades, features and/or virtual add-ons. Some businesses start out with a product that people cannot immediately see the point of, such as DropBox.
Ah, Bulgaria! Presented in multiple art exhibitions, articles and documentaries as “the toilet of Europe”, the small country is a wondrous place where expecting the unexpected is part of everyday life for its citizens. While it's political, economic and demographic situations are too complicated for a foreigner to truly grasp, what does this country has to offer for tourists and should it be on your budget travel list?
Beat the Airfare Cost
Aren’t airlines wondrous? They make the cost of tickets higher whenever they like and they set their fees depending on the weight of your luggage. However, knowing how to play their game gives you an opportunity to reduce your travel budget. Here’s how: