Logos can become important for your brand identity but can also be expensive if you get a professional branding firm to do it for you. So if you don't feel like paying 211 million dollars like BP supposedly did in 2008 for their logo branding, here are some examples of some major brand logos which were created either for free or at rock bottom prices.
The logo for Chanel was designed by Coco Chanel herself in 1925 and unlike other logos which have been redesigned to fit the times, Chanel's logo remains timeless and unchanged.
The initial logo used by Google was designed by one of it's founders, Sergey Brin, in 1998 using a free image manipulation program called Gimp. Since then the logo has had some minor makeovers, but the original colours and overall feel of the logo still remains.
Twitters first logo was reportedly brought for $15 from iStockPhoto by it's founders. The logo has recently been redesigned but the image of the bird still remains.
Coke's logo was created in 1887 by Frank Robinson, the book keeper for Coca Cola. The script used by him is still recognisable in the modern Coca Cola logo.
Nike's distinctive logo only cost $35, and was designed by a graphic design student. The co-founder of Nike, Phil Knight, didn't like the swoosh in the beginning but it has since grown to be one of the most recognisable logos in the world.
A logo doesn't have to cost a fortune, as long as you keep in mind that:
- To make a logo recognisable it needs to be simple with clean lines.
- To much complexity makes it less memorable and recognisable.
- Use a font which reflects your product (romantic, strong, playful).
- Use colours which are at the essence of your product: red for passion, orange for communication and optimism, green for balance and growth, blue for trust and peace, purple for imagination.
-Your logo does not necessarily need to use words which describe your product to be a good one.
Image by Selma Yalazi